Alta Moda Alta Roma: Rome Fashion Week July 2014

We all know that Milano is the fashion center of Italia, but I was surprised to find out that Roma has its own fashion week! The Alta Moda Alta Roma is a bi-annual fashion week hosted in Roma every January and July. Fortunately for me I will be in town for the July fashion week which runs from July 12th to 16th. The July fashion week will debut designer's Haute Couture collection for Spring/Summer of the following year, while the January one features Fall/Winter collection. Although Roma fashion week is not well known as Milano fashion week, many well established designers like Valentino and Salvatore Ferragamo participate in Alta Roma.

Alta Moda Alta Roma brings together the ancient craftsmanship of Couture with new modern design. The show is housed in the Complesso Monumentale Santo Spirito in Sassia, Roma. Within these historic walls well know couture houses can be found alongside new rising stars. One of the most exciting events during Alta Roma is the WhoIsOnNext? competition. This is not merely a contest but rather Alta Roma views it as a scouting project organized in partners with Vogue Italia. The aim of this competition is to scout and promote young creative minds with Made-in-Italy creations. Six young and upcoming designers sent their design down the catwalk hoping to impress the crowd and make their big break. Although the fashion world can be fierce but here in Alta Roma there is room every trend and design. 

So if you're in town from July 12th- 16th then make sure to check out Alta Moda Alta Roma. With runway dedicated to the historic art of couture and new generations of creative minds Alta Roma is a must see. I will for sure being making my way here to check out the fashion week!